Staying Ahead of the Curve with Social Campaigns for Amazon Prime Video

To encourage discussions around the brand and its IPs, the strategy involved creating content that was meme-worthy, inherently funny, and culturally relevant. This included a variety of assets such as Instagram Story games, motion graphics, memes, quote cards, and other static content.

Humor Is The Best Medicine

Fans of Amazon Prime Video shared doses of funny and timely content, openly demonstrating that they didn't take themselves too seriously and knew how to have fun with their community.

Totally Relateable

In an effort to connect with their fans, Amazon Prime Video sought pieces of content that were humorous and relatable. Memes, quote cards, and guides served to bridge the gap between the brand and consumers.