Bringing the Beat to the Brand: Design for Disney Music Group

Given the focus on younger audiences, much of the content created was designed to be fun and playful. This included a mix of motion graphics, cinemagraphs, memes, playlist promotions, Instagram Stories, and shareable GIFs.

Making Music Fun

Whether animating existing cover art or crafting original assets, the objective was to generate content that resonated with passionate Disney music fans. The aim was to captivate audiences who were deeply invested in both the brand and the represented artists.

Stuck On You

Harnessing the digital GIF trend, animated stickers were developed for music enthusiasts to express their adoration for Disney and its array of artists and properties.