Capturing the Electric Spirit of Grouplove’s Spreading Rumours Through Bold, Eclectic Design

In the original design of "Spreading Rumors," the typical aesthetics of a Grouplove album were evident, featuring a "done-by-hand" or DIY motif. In my reimagining, I chose to diverge from this approach, opting instead for a modern and ethereal aesthetic that evokes a romantic haze.

Reinterpretation

The beauty of creativity lies in its ability to interpret something in diverse ways, each offering a unique feeling and perspective of the brand or entity you're working with. In the case of a band, this interpretation can evoke different emotions and perspectives, adding layers to its identity and appeal.