Designing Exclusivity: Branding Hyde’s VIP Membership Experience

These are a couple of preliminary website design concepts crafted for the Hyde Membership Society. Both iterations aimed to exude an air of elegance, yet the first design primarily emphasized the hip nightlife aspect, while the second design focused more on highlighting the exclusivity conveyed by the unique membership card.

Second Direction

The first direction encapsulated the luxurious lifestyle attainable as a VIP member of Hyde, while the second direction emphasized the tangible aspect of a VIP membership. The membership card serves as an extension of the elevated experience and a symbol of quality for VIP members.