Immersion Starts Here: UX + Design for IMAX’s Leap into VR

The website was meticulously crafted to embody the brand's identity, seamlessly blending technology and excitement. Beyond generating anticipation for the experiences, it also offered comprehensive details about IMAX VR. To maintain brand consistency, a schedule interface was integrated into the website's design for venue listings.

Next Generation Entertainment

The evolution of gaming has been remarkable, and IMAX saw an opportunity to redefine the arcade experience by offering customers the chance to immerse themselves in interactive adventures. With plans to establish VR gaming locations akin to their movie theaters, IMAX recognized the need to expand their digital branding efforts for their VR division.

It’s Time To Play

IMAX sought digital game time displays for their physical locations that encapsulated the essence of the IMAX VR brand.