Building Buzz and Excitement for Lego’s Digital Universe

Graphic assets were crafted for various Lego intellectual properties, designed to capture the entertaining essence of the products while also engaging with the audience through current social media trends.

Lego Dimensions

Lego ventured into a crossover video game realm where physical toys enhanced the gaming adventure. Numerous IPs from other franchises were Lego-fied and integrated into the Lego Dimensions world. To build excitement among fans, they were introduced through a combination of static and motion assets.

Jurassic World

With the re-emergence of the Jurassic Park franchise through the new Jurassic World movie, Lego got involved by lego-fying the franchise through a videogame. Social assets were created to build on he hype and showcase what was to come with the videogame.