Ma Rainey’s Black Bottom
Client: Netflix
Role: Designer, Illustrator & Motion
Crafting a Bold Digital Presence for a Netflix Original Masterpiece
The client aimed to encapsulate the stunning cinematography of the film and enhance the visual appeal of the promotional pieces through sophisticated styling and sleek presentation.
A Modern Classic
The aim was to evoke the era's essence without appearing outdated. Moody tones, gold accents, and carefully chosen typography echoed the emergence of Art Deco style. Meanwhile, a clean, minimalist approach lent the assets a premium feel, reflecting the film's essence.
Engaging And Shareable
The film delved into a multitude of characters, each with their own unique personality. Recognizing the importance of the film's subject matter, the goal was to engage with a younger audience. Eye-catching social pieces were created, such as animated GIFs and Hashflags, to resonate with this demographic.