Ma Rainey’s Black Bottom

 

 

Client: Netflix

Role: Designer, Illustrator & Motion

Crafting a Bold Digital Presence for a Netflix Original Masterpiece

The client aimed to encapsulate the stunning cinematography of the film and enhance the visual appeal of the promotional pieces through sophisticated styling and sleek presentation.

 

 
 
 

A Modern Classic

The aim was to evoke the era's essence without appearing outdated. Moody tones, gold accents, and carefully chosen typography echoed the emergence of Art Deco style. Meanwhile, a clean, minimalist approach lent the assets a premium feel, reflecting the film's essence.

 
 
 
 

Engaging And Shareable

The film delved into a multitude of characters, each with their own unique personality. Recognizing the importance of the film's subject matter, the goal was to engage with a younger audience. Eye-catching social pieces were created, such as animated GIFs and Hashflags, to resonate with this demographic.