From Childhood Cartoons to Creative Companions Bringing Mr Lapin and Ninjin to Life

For a fictional cake shop, I embarked on a personal branding exercise aimed at fostering a welcoming atmosphere for both young and adult customers alike. At the heart of the brand stood a cute and charming mascot, serving as its friendly face and ensuring accessibility to all.

Let’s Hop To It

Creating this guidebook was a distinctive chance to craft adorable characters and establish the guidelines for their usage. It ensured consistency in how the characters and other elements would be portrayed and utilized across various mediums.