Mobilizing the Masses: How NBCUniversal Used Digital Design to Inspire Voter Participation and Awareness

NBCUniversal set out to inform the public about key political conversations during the 2016 Presidential Election. The task was to do a logo exploration and have the client pick a logo for their "Nation Pulse" platform—an editorial site spotlighting trending political topics—and creating an interactive landing page tool that answered common voting questions and helped users identify candidates who aligned with their values.

Election Clarity Starts Here

The task was to design more than just a website—it was a guided, voter-friendly experience built to match users with candidates who aligned with their views and demystify the voting process with clear, accessible answers. To drive awareness, the experience was supported by a bold mix of paid ads and social media tiles that extended the message across platforms and audiences.