Navigating Change with Creativity: Branding SpongeBob’s Unforgettable Journey

Social media assets for "SpongeBob: Sponge On The Run" encapsulated the zany and whimsical essence of the show, along with the charm of its preceding movies. Several assets drew inspiration from holidays and creatively engaged users amidst the backdrop of the pandemic.

Building Anticipation Digitally

SpongeBob returns with another adventure for fans, but this time, the movie took a different route. With movie theaters shuttered due to Covid-19, it debuted directly on digital platforms, accompanied by an extensive digital promotion campaign to boost awareness.

Engaging With The Fans

To help alleviate potential boredom during Covid-related stay-at-home orders, social media assets were crafted to interact with fans in a lively and playful manner.