Bringing Back The West Wing to Inspire Voters During Crisis

HBO faced the challenge of reaching a younger audience during the 2020 US presidential election year, as "West Wing" wasn't typically geared toward this demographic. However, the campaign's assets focused on universal talking points relevant to all ages, with creatives carefully crafted to resonate specifically with the younger audience.

Make Your Vote Count

Recognizing the significance of this special televised event, HBO emphasized the importance of everyone's voices being heard through their vote, regardless of age. In a pivotal year like 2020, the social assets created were designed to resonate with people of all generations, acknowledging the importance of civic engagement