Bold Meets Kawaii: Elevating tokidoki’s Iconic World Through Design

Brought on board as the Art Director for their digital division, I was met with a company eager for fresh creative input. tokidoki aimed to enhance their aesthetic and conceptual approach across all digital consumer touchpoints (paid ads, email, SMS, social, web/eCommerce and promo reels). Collaborating closely with the marketing and social teams, the assets we created injected a vibrant new energy into this playful brand.

This Is tokidoki

As Digital Art Director at tokidoki, I led the creation of digital ads,
social content, and web experiences to support brand growth and sales initiatives. I developed cohesive campaigns across platforms, aligned creative with marketing goals, and produced content that drove engagement, conversions, and supported retail and e-commerce efforts.

Sweet Collaborations

tokidoki has established enduring partnerships with major brands such as Sanrio, Funko, New Era, LeSportsac, Mattel, and more. Digital initiatives were undertaken to infuse these collaborations with the quintessential tokidoki spirit, enhancing the online presence of both tokidoki and its partners.

You’ve Got Mail

As part of the digital overhaul for tokidoki, mailers underwent a redesign to imbue them with greater engagement and a reflection of the brand culture—vibrant, colorful, and irresistibly cute.

Online/Offline Experiences

Each year, tokidoki engages with fans through conventions and special giveaways, ensuring a strong connection. Digital assets were purposefully crafted to boost awareness and foster engagement for these unique experiences.

Purposeful Content Series

As a key component of the content strategy, social games and Giphy stickers played a pivotal role—whether conveying motivational quotes, celebrating individuality, or simply providing light-hearted fun, these assets were designed to resonate with fans on a relatable level.